Medical Website Design
28 February, 2017
What is the Best Medical Website Design?
For most medical practices, a web site redesign is a daunting task. With so many responsibilities around patient care and compliance, who in the practice has time to evaluate your current messaging to ensure it is intended for your target audience, let alone research vendors, and go through the process of a new design? Also, there is growing consensus that most website redesigns tend to look “dated” within months of being launched. How do you future proof your medical website?
Please keep in mind, these items outlining the Best Medical Website Designs apply to any medical practice.
So before moving forward with a complete website redesign, providers must ask themselves the following three questions:
- Are you generating new patients from your current website?
For most providers, the website is the first interaction between you and your patient. Is your website easy to navigate, and more importantly, easy to interact with your practice directly? Do you have proper “Calls to Action” that will create the demand for your Practice? Most importantly, are you demonstrating that you are a leader in your field, and one that is up to date with the current best practices?
- Is your website optimized for Mobile?
I know, it sounds like a silly question, but so many medical websites today are simply not “Responsive”. According to the Pew Research Center, 63% of adult cell phone users use their phones to go on-line. With a full 34% of users of online mostly using their phones, having a website that does not automatically adjust based on the screen size tends to make your practice look a bit dated.
- Is your website a resource for educational content about your specialty?
No matter what your specialty, it is important to continuously post content that your target audience is looking to read. Think, “What would my patients type into Google when looking to solve a specific problem that you can help them with?” Additionally, do you offer Patient Educational resources specific to your specialty?
- Do you offer Online Bill Pay for the convenience of your patients? Patients are increasingly demanding simple methods for paying their medical bills. Offering Online Bill Pay has been proven to be the quickest and easiest way for your medical practice to collect payments.
If you answered “No” to any one of these three questions, your website may be ready for a makeover. Not to worry, professional website development is part of our DNA, and we’ve worked with 100’s of medical practices to bring hem from Internet obscurity to organic “top of the page” ranking with Google, in as little as 90 days.
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